Snapchat has long been one of the biggest social media apps in the world, but what makes it such a snap? From our experience, it proves to be a convenient way to quickly share moments and information with friends, without the need to type long messages.
The appeal of disappearing messages
Whilst there is a chat function in Snapchat, the majority of usage time on the app is spent sending photos and short videos to and from those on your friends list. When you send a photo or a video, the other user can view it, but it will then disappear automatically. It sounds odd, but it's a great way for users to send quick snaps without worrying about cluttering up the gallery or filling up their device's storage.Sharing daily moments with Stories
Another great feature is Snapchat Stories. With this feature, users can create photos and videos to add to their story throughout the day. These will remain on their Snapchat for all of their friends to see for up to 24 hours. Once they expire, you have a clean slate to share new moments.
Popular social media influencers and celebrities also use the Snapchat Stories feature to reach out and connect with their fans. So, Snapchat has some use even if you're not interested in connecting with your friends on the platform.Short-form video with Spotlight
If you want to look beyond your own circle, Snapchat also offers Spotlight. This dedicated tab serves up a continuous feed of short, viral videos from creators all over the world, taking a page right out of TikTok's playbook. It is a fun way to discover new trends, kill some time watching quick comedy clips, or even try your hand at going viral yourself without having to switch to a different app.Filters, lenses, and camera effects
Another greatly admired feature is the variety of filters and lenses that come with using the selfie camera whilst operating the app. These tools can morph your face or add strange effects, and they can be a great way to lighten up an otherwise boring selfie pic that can be sent to your friends.
